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Physical Sciences and Mathematics Commons™
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Full-Text Articles in Physical Sciences and Mathematics
Analytics For Business, Consumers And Social Insights, Bhavish Sood
Analytics For Business, Consumers And Social Insights, Bhavish Sood
Library Events
The speaker shared with us on best practice, future outlook and opportunities of analytical applications. The speaker has a strong research interest on how business applications and business intelligence software are being consumed on smartphones and media tablets.
Mapping Better Business Strategies With Gis, Tin Seong Kam
Mapping Better Business Strategies With Gis, Tin Seong Kam
Research Collection School Of Computing and Information Systems
The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management …