Physical Sciences and Mathematics Commons^™

Measuring And Modeling Information Flow On Social Networks, Tyson Charles Pond

Graduate College Dissertations and Theses

With the rise of social media, researchers have become increasingly interested in understanding how individuals inform, influence, and interact with others in their social network and how the network mediates the flow of information. Previous research on information flow has primarily used models of contagion to study the adoption of a technology, propagation of purchase recommendations, or virality of online activity. Social (or "complex") contagions spread differently than biological ("simple") contagions. A limitation when researchers validate contagion models is that they neglect much of the massive amounts of data now available through online social networks. Here we model a recently …