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Full-Text Articles in Medicine and Health Sciences
The Project Of The Physician: An Inquiry Into The Nature Of Medicine, Alexander X. Shea
The Project Of The Physician: An Inquiry Into The Nature Of Medicine, Alexander X. Shea
Senior Theses and Projects
The telos of this project is twofold – in Part I, I will attempt to solidify the goal of the physician in medical practice, and in Part II, I will examine the specific ways by which the doctor can actualize that goal. In other words, the central questions are: 1) What is the goal of the physician? and 2) How is the physician to accomplish or actualize that goal?
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Peter Williams
To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …