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Choosing A Doctor: An Exploratory Study Of Factors Influencing Patients’ Choice Of A Primary Care Doctor, Brian H. Bornstein, David Marcus, William Cassidy

Department of Psychology: Faculty Publications

We assessed the relative importance healthcare consumers attach to various factors in choosing a primary care doctor (PCD) in a cross-sectional, in-person survey. Three survey locations were used: doctors’ offices, a public shopping area, and meetings of a women’s organization. A total of 636 community residents, varying across major demographic categories, participated. Participants completed a 23-item survey, designed to assess which factors consumers perceive as most relevant in choosing a PCD. Participants perceived professionally relevant factors (e.g. whether the doctor is board certified, office appearance) and management practices (e.g. time to get an appointment, evening and weekend hours) as more …