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Taiwanese Preferences And Cultural Factors Influencing Visuals In Taiwanese Health Pamphlets, Lucas Keola Baclayon

All Graduate Theses, Dissertations, and Other Capstone Projects

This study aims to discover what preferences Taiwanese people have for visuals in health documents, with the research question being, "What are Taiwanese preferences for visuals and visual elements in health documents?" Research is conducted through a mixed-methods approach with a comparative analysis of a collection of American and Taiwanese health pamphlets, surveys conducted with Taiwanese people inquiring about preferences concerning visuals in health documents, and interviews conducted with doctors educated and practicing in Taiwan. In this way, the study moves from what visuals are currently being used, to what kinds of visuals Taiwanese people prefer, to how health professionals …