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Health and Rehabilitation Sciences Publications

Health care social media

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Toward A Mixed-Methods Research Approach To Content Analysis In The Digital Age: The Combined Content-Analysis Model And Its Applications To Health Care Twitter Feeds, Eradah O. Hamad, Marie Y. Savundranayagam, Jeffrey D. Holmes, Elizabeth Anne Kinsella, Andrew M. Johnson Mar 2016

Toward A Mixed-Methods Research Approach To Content Analysis In The Digital Age: The Combined Content-Analysis Model And Its Applications To Health Care Twitter Feeds, Eradah O. Hamad, Marie Y. Savundranayagam, Jeffrey D. Holmes, Elizabeth Anne Kinsella, Andrew M. Johnson

Health and Rehabilitation Sciences Publications

BACKGROUND: Twitter’s 140-character microblog posts are increasingly used to access information and facilitate discussions among health care professionals and between patients with chronic conditions and their caregivers. Recently, efforts have emerged to investigate the content of health care-related posts on Twitter. This marks a new area for researchers to investigate and apply content analysis (CA). In current infodemiology, infoveillance and digital disease detection research initiatives, quantitative and qualitative Twitter data are often combined, and there are no clear guidelines for researchers to follow when collecting and evaluating Twitter-driven content.

OBJECTIVE: The aim of this study was to identify studies on …