Medicine and Health Sciences Commons^™

Barriers To Care And Buyer Behavior In Relation To Oral Hygiene, Allison E. Mccutchen

Mahurin Honors College Capstone Experience/Thesis Projects

How much of an impact do advertising, brand loyalty, and socioeconomic status have on the overall oral-health knowledge and dental care product purchases of consumers? A survey was distributed to collect data on consumers’ background, oral hygiene purchasing habits, and decision making rationales. It was assumed that those with minimal access to care and minimal oral-health knowledge would be purchasing products based on sale prices, or the promise of improved esthetics, whereas consumers with increased access to care would likely make their purchasing decisions based on the recommendations of a dental professional and be potentially more interested in trying new …