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Golf League Recruitment And Retention, Melissa J. Davies

College of the Pacific Faculty Reports

The purpose of this research was two-fold. First, the research sought to establish the primary information sources utilized by golf league participants prior to joining the league to determine participant recruitment strategies. The second purpose was to explore the relationship between participants’ basic psychological need satisfaction and the type of motivation the participant felt toward the golf league. Together, information obtained from this study provides golf associations and golf directors in Canada valuable information that could aid in designing golf leagues, which both attract and retain members. Increased participation can help to provide consistent financial gains for the golf clubs, …