Medicine and Health Sciences Commons^™

Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …

Park Usage In Relationship To Available Features And Amenities In A Large Urban Park, Hannah Bradford Clauss

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Purpose: The purpose of this study was to examine the relationship between park features and park use in a large urban park. At 45.33 acres, West Hills Park has amenities such as athletic courts and fields, picnic areas, and a 1.9-mile paved trail. Methods: Park usage was assessed using the System for Observing Play and Recreation in Communities tool that measures use by gender, age, ethnicity, and moderate to vigorous physical activity (MVPA). Data was collected in 18 zones over four days with three observations per day (morning, midday, and evening). Park features, amenities, and condition, were assessed using the …

Too Busy To Exercise: Examining Pregnant Women’S Exercise Preferences, Maggie R. Pepper, Kathleen Brown, Samantha F. Ehrlich, Cristina Barroso, Jill Maples

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Background: Gestational diabetes mellitus (GDM) is diagnosed between 24 and 28 weeks of pregnancy and can usually be managed by healthy diet and exercise. There is currently a lack of clinical consensus regarding exercise prescription for GDM management. The current study aimed to elicit thoughts and feelings about exercise in women with GDM to inform the development of behavioral exercise intervention.

Methods: The research team conducted 20-minute semi-structured interviews with 15 participants. Interview questions were on the description of a typical day, opportunities to engage in exercise, challenges to exercising during pregnancy, exercise preferences during pregnancy, and thoughts about the …