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Full-Text Articles in Medicine and Health Sciences
Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey
Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey
Journal of Human Sciences and Extension
While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential …
The Food Factor: Relating Brand Viewership To Behavior And Behavioral Intention, Mckayla Brubaker Nichols, Quisto Settle, Alisha Hardman, Laura Downey
The Food Factor: Relating Brand Viewership To Behavior And Behavioral Intention, Mckayla Brubaker Nichols, Quisto Settle, Alisha Hardman, Laura Downey
Journal of Human Sciences and Extension
Mississippi residents (n = 404) were surveyed to determine how The Food Factor brand viewership impacted their behavior and behavioral intention. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, and healthy lifestyles. A researcher-developed instrument was used to collect information about behavior and behavioral intent, as well as perceptions of The Food Factor using Qualtrics from a representative sample. Respondents were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency and their nutrition-related behaviors and behavioral intention to create a behavioral score. Non-viewers were also asked about …