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The Dos And Don’Ts Of Collaborating With Industry, Ray Moynihan

Ray Moynihan

Extract: If you haven’t read the recent guidance on doctor-industry relationships, it’s certainly worth a look. Endorsed by leading professional groups, it argues that promising collaboration with industry “may be missed or even rejected” because of “misconceptions” arising from historical practices or rogue individuals. To set the record straight, the guidance emphasises the value of seeing sales representatives, the benefits of industry sponsored education, and the critical importance of health professionals serving on companies’ advisory boards.