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“Learning The Hard Way”: An Examination Of Acculturative Support For Latin-American Baseball Players In The South Atlantic League, Lauren Melanie Osmer Aug 2011

“Learning The Hard Way”: An Examination Of Acculturative Support For Latin-American Baseball Players In The South Atlantic League, Lauren Melanie Osmer

Masters Theses

Latin-Americans have become major contributors in Major League Baseball, but face many challenges acculturating to living and playing in the United States. This research examined the acculturative support provided to Latin-American players by teams in the South Atlantic League of Minor League Baseball and whether or not people involved think that support was effective. Semi-structured interviews were conducted with front-office members and Latin-American former players, and transcriptions were analyzed for emerging themes using QDA Miner content analysis software. Three main themes emerged from the interviews: the language barrier, interaction between Latin-American and Anglo-American teammates, and the youth of Latin-American prospects. …


2011 Baseball All-Americans Announced, Cedarville University Jun 2011

2011 Baseball All-Americans Announced, Cedarville University

Baseball News Releases

No abstract provided.


Segmenting Motivation: An Analysis Of Fantasy Baseball Motives And Mediated Sport Consumption, Brendan Dwyer, Stephen L. Shapiro, Joris Drayer Jan 2011

Segmenting Motivation: An Analysis Of Fantasy Baseball Motives And Mediated Sport Consumption, Brendan Dwyer, Stephen L. Shapiro, Joris Drayer

Human Movement Sciences Faculty Publications

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of this study was to explore fantasy baseball motives, develop a motive-based taxonomy of users, and quantify the differences between segments through an examination of mediated sport consumption. An exploratory hierarchal cluster analysis with a subsequent K-means analysis was conducted to determine the …