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Full-Text Articles in Medicine and Health Sciences
The Development, Validation, And Application Of The Motivation Scale Of Disability Sport Consumption (Msdsc), Michael Paul Cottingham Ii
The Development, Validation, And Application Of The Motivation Scale Of Disability Sport Consumption (Msdsc), Michael Paul Cottingham Ii
Dissertations
Consumer motivation, “the driving force within individuals that impels them to action” (Schiffman & Kanuk, 2004, p. 87), assists in identifying why consumers attend sporting events, and if they plan to repatriate or consume merchandise and media (Byon, Cottingham, & Carroll, 2010; Kim, Greenwell, Andrew, Lee, & Mahony, 2008). The Motivation Scale for Sport Consumption (MSSC) (Trail & James, 2001), consisting of factors that identify specific consumer motives (Trail & James, 2001; Wann, 1995), was tested in the context of disability sport (Byon, Carroll, Cottingham, Grady, & Allen, 2011; Byon et al., 2010) but did not take into account motives …