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Consumer Purchase Behavior Of Online Professional Sports Merchandise, Gina Schampers

Master of Arts in Sport Management

The purpose of this study was to find out whether shoppers browsed online then purchased in a store or purchased online. There had been limited empirical research and knowledge about online shopping behavior in relation to professional sports merchandise. Therefore, this study looked at consumer behavior and the use of websites to purchase professional sports merchandise. Most of all when research was analyzed the author found some shortcomings that overlooked buyers who researched products online, and then purchased in stores. To achieve the goal of this study, a survey was administered to 100 undergraduate and graduate students from Concordia University, …