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Full-Text Articles in Medicine and Health Sciences
Smoking : An Exploration Of Message Framing And Death Anxiety, Ian James Parker
Smoking : An Exploration Of Message Framing And Death Anxiety, Ian James Parker
Theses : Honours
The focus of this thesis is the replication and extension of research by Tversky and Kahneman (1981) who found that how a message is worded or framed can significantly affect decisional choice. Tversky and Kahneman (1981) demonstrated that a message framed in terms of "lives saved" was favoured over one which read "lives lost" notwithstanding that the net sum of survivors was equal in both instances. The authors referred to the effects of message framing on decision making as Prospect Theory. This thesis studied Tversky and Kahneman's (1981) research applied to the issue of smoking. The preference for a positive …
Participation And The Focus Of Nutrition Education In A Rural Child Growth Monitoring Program In Kenya, Elizabeth N. Kuria
Participation And The Focus Of Nutrition Education In A Rural Child Growth Monitoring Program In Kenya, Elizabeth N. Kuria
Theses: Doctorates and Masters
Nutrition education is one of the strategies that addresses high levels of malnutrition in the world. Since independence in 1963. Kenya has instituted socio-economic, food security, nutrition and health policies to improve the nutrition and quality of life of it's people. In spite of these policies, one third of the Kenyan population is undernourished. This study was planned to establish how nutrition education is conducted in the Ministry of Health Thika District through a rural child growth monitoring program and to generate and reflect on women's participation in decision making in the program. Open-ended interviews were conducted with 21 women …