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Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
College of Agriculture and Life Sciences Faculty Publications
Disease outbreaks in U.S. animal livestock industries have economic impacts measured in hundreds of millions of dollars per year. Biosecurity, or procedures intended to protect animals against disease, is known to be effective at reducing infection risk at facilities. Yet, to the detriment of animal health, humans do not always follow biosecurity protocols. Human behavioral factors have been shown to influence willingness to follow biosecurity protocols. Here we show how social cues may affect cooperation with a biosecurity practice. Participants were immersed in a simulated swine production facility through a graphical user interface and prompted to make a decision that …
Willingness To Comply With Biosecurity In Livestock Facilities: Evidence From Experimental Simulations, Scott C. Merrill, Susan Moegenburg, Christopher J. Koliba, Asim Zia, Luke Trinity, Eric Clark, Gabriela Bucini, Serge Wiltshire, Timothy Sellnow, Deanna Sellnow, Julia M. Smith
Willingness To Comply With Biosecurity In Livestock Facilities: Evidence From Experimental Simulations, Scott C. Merrill, Susan Moegenburg, Christopher J. Koliba, Asim Zia, Luke Trinity, Eric Clark, Gabriela Bucini, Serge Wiltshire, Timothy Sellnow, Deanna Sellnow, Julia M. Smith
College of Agriculture and Life Sciences Faculty Publications
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. Disease in U.S. animal livestock industries annually costs over a billion dollars. Adoption and compliance with biosecurity practices is necessary to successfully reduce the risk of disease introduction or spread. Yet, a variety …