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Insure Me Cancer Free: An Intervention Utilizing A Dynamic Communication Model, Kimberly Kelly, Brandon Dolly, Stephenie Kennedy, Elvonna Atkins, Michelle Coon, Kemi King, Yves Mbous, Shelly Rouse
Insure Me Cancer Free: An Intervention Utilizing A Dynamic Communication Model, Kimberly Kelly, Brandon Dolly, Stephenie Kennedy, Elvonna Atkins, Michelle Coon, Kemi King, Yves Mbous, Shelly Rouse
Health Behavior Research
The purpose of this study was to examine the impact of a pilot insurance company-based intervention guided by a Dynamic Communication Model to increase breast and colorectal cancer screening in Appalachian WV, a medically-underserved population with low screening rates. Our team and key informants developed letters and a website to promote cancer screening, and these were mailed to patients needing screening (breast: n = 232; colorectal: n = 324). After 6 months, a sample of women (n = 22) and men (n = 27) continuing to need screening received telephonic case management counseling. Screening rates were assessed at …