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Medicine and Health Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

1990

Character and Consequences of Advertising

Articles 1 - 2 of 2

Full-Text Articles in Medicine and Health Sciences

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay Jan 1990

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay Jan 1990

Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay

Richard W. Pollay

No abstract provided.