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Pilot Development Of A Critical Food Safety Message Visual Communication Tool For Farmers’ Market Vendors, Lilly W. Jan, Shannon M. Coleman, Anirudh Naig

Journal of Human Sciences and Extension

Farmers’ markets are popular sources of fresh and ready-to-eat foods for consumers in the United States. However, research indicates that food safety practices of vendors and their employees serve as a concern for customers. This pilot study focused on assessing a visual-based, minimal-text educational tool that was disseminated to farmers’ market vendors and employees (n = 27) in Iowa. The tool was evaluated using a post-intervention survey of vendors’ and employees’ knowledge of food safety practices and their attitudes towards the educational tool. The results did not show a statistically significant increase in attitude and knowledge scores of farmers’ market …