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Health and Medical Administration

Selected Works

2009

Behavioral Finance Articles

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Full-Text Articles in Medicine and Health Sciences

The Psychology Of Money: Beyond Behavioral Finance, Cicily Maton, William Marty Martin Apr 2009

The Psychology Of Money: Beyond Behavioral Finance, Cicily Maton, William Marty Martin

William Marty Martin

Behavioral finance has attracted the attention of both academics and practitioners. This article explores the roots of behavioral finance, psychology, and showns how these principles are actually used in practice.

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