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Cbpr And A Multitrack Model Of Development: A Critical Ethnography Of A Community-Based Health Communication Project., Jeanette Dillon, Kate Magsamen-Conrad

Kate Magsamen-Conrad

Scholars in development communication have called for a more participatory approach in development programs. However, the traditional, generally top-down approach associated with the modernization paradigm still dominates in practice [1]. The mere existence of participatory models has not been enough to move the participatory approach to prominence. Sparks has noticed the discrepancy between theory and practice observing that although the dominant paradigm has been disparaged and the participatory paradigm praised since the 1970s, researchers have been slow to adopt participatory methods [1]. This discrepancy may be because in practice, participation is difficult to manipulate, control, analyze and evaluate. We argue …