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Full-Text Articles in Medicine and Health Sciences
Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay
Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay
Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
On The Value Of Reflections On The Values In `The Distorted Mirror', Richard W. Pollay
On The Value Of Reflections On The Values In `The Distorted Mirror', Richard W. Pollay
Richard W. Pollay
No abstract provided.
Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay
Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay
The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay
Richard W. Pollay
No abstract provided.