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Full-Text Articles in Medicine and Health Sciences
Psychological Factors And Consumer Behavior During The Covid-19 Pandemic, Adolfo Di Crosta, Irene Ceccato, Daniela Marchetti, Pasquale La Malva, Roberta Maiella, Loreta Cannito, Mario Cipi, Nicola Mammarella, Riccardo Palumbo, Maria Cristina Verrocchio, Rocco Palumbo, Alberto Di Domenico
Psychological Factors And Consumer Behavior During The Covid-19 Pandemic, Adolfo Di Crosta, Irene Ceccato, Daniela Marchetti, Pasquale La Malva, Roberta Maiella, Loreta Cannito, Mario Cipi, Nicola Mammarella, Riccardo Palumbo, Maria Cristina Verrocchio, Rocco Palumbo, Alberto Di Domenico
Management, Marketing, and Organizational Communication Department Student Works
The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our whole way of life. As suggested by the analysis of economic data on sales, this dramatic scenario has also heavily impacted individuals’ spending levels. To better understand these changes, the present study focused on consumer behavior and its psychological antecedents. Previous studies found that crises differently affect people’s willingness to buy necessities products (i.e., utilitarian shopping) and non-necessities products (i.e., hedonic shopping). Therefore, in examining whether changes in spending levels were associated with changes in consumer behavior, we adopted a fine-grained approach disentangling between necessities …
From Anxiety To Control: Mask-Wearing, Perceived Marketplace Influence, And Emotional Well-Being During The Covid-19 Pandemic, Abigail B. Schneider, Bridget Leonard
From Anxiety To Control: Mask-Wearing, Perceived Marketplace Influence, And Emotional Well-Being During The Covid-19 Pandemic, Abigail B. Schneider, Bridget Leonard
Management, Marketing, and Organizational Communication Department Faculty Works
Mask-wearing has been one of the most prominent, conflicted, and deeply divided issues in the United States during the COVID-19 pandemic. Across two studies, we seek to understand how beliefs and behaviors around mask-wearing are associated with the relationship between anxiety about the coronavirus and feelings of control over one’s health outcomes during the pandemic. In Study 1, we find that beliefs in the response efficacy of mask-wearing moderate the relationship between anxiety and control. Study 2 extends these results by investigating the underlying process. Specifically, we find that the relationship between anxiety and control is mediated by self-reported mask-wearing …