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Full-Text Articles in Medicine and Health Sciences

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Dec 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Sandra Jones

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Australian Red Meat Consumption - Implications Of Changes Over 20 Years On Nutrient Composition, Peter Williams, Veronique Droulez Nov 2010

Australian Red Meat Consumption - Implications Of Changes Over 20 Years On Nutrient Composition, Peter Williams, Veronique Droulez

Peter Williams

Trimming fat off meat is recommended for reducing intake of saturated fat. This paper reviews trends over 20 years that have influenced the red meat supply in response to consumer and health professional demands for lean meat, drawing on published survey data, marketing information, analysis of meat content and qualitative research commission by Meat and Livestock Australia. Separable fat is the greatest determinant of the saturated fat in Australian red meat, and changes in processing and butchering practices have combined to produce red meat today with significantly lower saturated fat. Nutrient analyses in 2002 showed that the separable fat on …


Australian Red Meat Consumption - Implications Of Changes Over 20 Years On Nutrient Composition, Peter Williams, Veronique Droulez Jan 2010

Australian Red Meat Consumption - Implications Of Changes Over 20 Years On Nutrient Composition, Peter Williams, Veronique Droulez

Faculty of Health and Behavioural Sciences - Papers (Archive)

Trimming fat off meat is recommended for reducing intake of saturated fat. This paper reviews trends over 20 years that have influenced the red meat supply in response to consumer and health professional demands for lean meat, drawing on published survey data, marketing information, analysis of meat content and qualitative research commission by Meat and Livestock Australia. Separable fat is the greatest determinant of the saturated fat in Australian red meat, and changes in processing and butchering practices have combined to produce red meat today with significantly lower saturated fat. Nutrient analyses in 2002 showed that the separable fat on …


The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Jan 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Thermal Load And Physical Mobility Implications Of Body Armour Systems With Different Levels Of Protection, Daniel C. Billing, Jace R. Drain, Anne Van Den Heuvel, Gregory E. Peoples, Aaron J. Silk, Nigel A.S Taylor, Mark J. Patterson Jan 2010

Thermal Load And Physical Mobility Implications Of Body Armour Systems With Different Levels Of Protection, Daniel C. Billing, Jace R. Drain, Anne Van Den Heuvel, Gregory E. Peoples, Aaron J. Silk, Nigel A.S Taylor, Mark J. Patterson

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.