Open Access. Powered by Scholars. Published by Universities.®

Medicine and Health Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

PDF

1984

Articles 1 - 2 of 2

Full-Text Articles in Medicine and Health Sciences

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay Jan 1984

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Go to article

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay Dec 1983

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Go to article