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An Analysis Of Consumer’S Willingness To Pay For Environmental Certified Hardwood Products, Meng Li
An Analysis Of Consumer’S Willingness To Pay For Environmental Certified Hardwood Products, Meng Li
Masters Theses
This study examines Tennessee and Pennsylvania consumers’ market participation for environmentally certified hardwood products (oak table, oak shelving board, oak chair), obtains potential premiums paid for selected hardwood products, determines the effects of scope of certification and demographics on premium amounts, and builds profiles of consumers who are willingness to pay the premium for certified hardwood products.
A pretest survey taken in Tennessee was used to construct premium ranges for the main field survey. Analysis of the main field survey conducted in rural and urban areas of Tennessee and Pennsylvania is based on the results of the logistic model, descriptive …