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A Demographic And Behavioristic Description Of Visitors To Cherokee, N.C., Shirley Louise Hyatt
A Demographic And Behavioristic Description Of Visitors To Cherokee, N.C., Shirley Louise Hyatt
Masters Theses
The identification of demographic and behavioristic characteristics of summer visitors to Cherokee, North Carolina, which would provide a basis for marketing decisions, was undertaken in this research. A survey of visitors was conducted in Cherokee during the summer season to determine characteristics of the visitors.
Data were collected with a self-administered questionnaire that was distributed at sixteen businesses which proportionately represented craft shops, motels, restaurants, campgrounds, amusement attractions, and cultural attractions. Distribution points, dates, and times were randomly selected. Analysis of the data revealed behavioral and demographic characteristics of the summer visitor and behavioral influences on demographic segments.
The strongest …