Life Sciences Commons^™

Social Identity Theory In Campus Recreation: Examining Organizational And Exercise Identification Among Recreation Center Users, Kiel Emberton

Masters Theses

Social identity theory is often used in commercial settings to provide a basis for psychographic market segmentation. This usage has led to the development of organization identification in traditional business settings. Campus recreation is unique in that the primary product of consumption is exercise. In describing exercise behavior, social identity theory has been applied to explain the unique psychological attachments exercisers have to their exercise behavior. This application of social identity theory created the exercise identity construct. The purpose of this study was to examine social identity theory in campus recreation. Specifically, this study investigated the correlation between frequency of …