Life Sciences Commons^™

Buzzworthy Messaging: Assessing Residents’ Perceptions Of Labels To Better Promote Pollinator Gardening, Colby J. Silvert, Laura A. Warner, Cody Gusto, John M. Diaz, Rachel E. Mallinger

The Journal of Extension

Consumers appear more likely to purchase plants with labeling indicating pollinator-friendly production or high pollinator resource value. No standardized label for pollinator-supporting plants or landscape practices exists in the United States, which has proliferated the variety of labels used by the industry. This mixed-methods study aims to provide insight into residents’ preferred pollinator-related labelling for plants and landscape practices in order to help Extension professionals and green industry stakeholders improve outreach, marketing, and communications efforts. Findings suggest a butterfly-friendly label would be most effective for marketing while residents would accept and favorably perceive labels emphasizing either pollinator-friendly or bee-friendly attributes.

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …

Cisadon Forest Coffee Ecotourism Marketing Model: Fields Notes, Tommy Christomy, Fabianus Hiapianto Koesoemadinata, Rahmatia Ayu, Sunu Wasono, Frans Asisi Datang

Journal of Environmental Science and Sustainable Development

Cisadon is one of the villages that has coffee as one of the main sources of income for the local community. This research develops the marketing of Cisadon Forest Coffee through the ecotourism sector. Based on applied research, this research proves that the synergy between Kampung Atas and Kampung Bawah can improve the quality of coffee production in Kampung Cisadon. Cisadon Coffee production is developed by conducting sports tourism activities in a virtual race with the focus of Cisadon Coffee as a marketing icon. This research aims to increase community engagement and marketing of Cisadon Forest Coffee. By involving the …

Mediator Margins In The Dairy Supply Chain And Factors Influencing Marketing Preferences In Eastern Mediterranean Region Of Turkey, Mehmet Feri̇t Can, Ayteki̇n Günlü, Yilmaz Aral, Tuğba Sarihan Şahi̇n, Mehmet Saltuk Arikan

Turkish Journal of Veterinary & Animal Sciences

The purpose of this study is to identify the shares of the intermediaries in the Eastern Mediterranean region milk supply chain (I) and to estimate the factors influencing the raw milk marketing preferences of milk producers (II). The research was conducted in 2017 with 102 dairy farms and 36 dairy industry enterprises in Hatay, Kahramanmaraş, and Osmaniye provinces. As a result of the research, it was found that 85% of the milk produced by dairy farms was offered to the market, 65% of the milk entering the supply chain was transferred to the dairy industry and the average capacity utilization …

Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …

Comparing Social Media And Postal Mailings In Forestry Extension Program Marketing, Jason Gordon, Marc Measells, John Willis, Brady Self

Journal of Human Sciences and Extension

This report describes a project that tested social media versus traditional postal mailing advertising for a series of forestry Extension educational programs. Forestry Extension clientele have diverse backgrounds and include landowners, urban tree owners, communities, agencies, and others, and vary widely by sociodemographic and ownership characteristics. Such diversity creates challenges for technology transfer, including initial client contact, participation in educational programming, and realization of learning objectives. The Mississippi State University Forestry Extension program has attempted to address these challenges through social media marketing and in-person impact evaluation. An online marketing strategy resulted in 39% of clients becoming aware of and …

Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …

Marketing Toward The Future, Niki Whitley, Susan Schoenian

Professional Agricultural Workers Journal

Abstract

United States goat producers face many challenges with regards to marketing. Although the demand for goat products is increasing, the market is fractured. There is a general lack of infrastructure and many producers do not sell their animals or products for fair or profitable prices. Production costs are too high, and there is a need to improve production efficiency. Imports pose a challenge to US goat producers, as domestic production cannot compete with the availability and lower cost of imports. Government regulations hinder market development because non-commercial slaughter is an important aspect of goat marketing, and regulations keep many …

Berry Good Programming: An Examination Of Consumers’ Purchasing Intent Of Florida Strawberries In Out-Of-State Markets, Taylor K. Ruth, Joy N. Rumble

Journal of Human Sciences and Extension

Florida strawberry producers have faced increased competition and difficulties marketing their products over recent years. The purpose of this study was to explore eastern United States consumers’ purchasing intent of Florida strawberries to develop communication and marketing strategies for Florida strawberries in a competitive market. The Theory of Planned Behavior (TPB) guided the research, and focus groups were conducted in North Carolina, Tennessee, Ohio, Massachusetts, and New York. Participants had positive attitudes toward purchasing Florida strawberries, and past experiences and interactions with others influenced their purchasing intent, but their perceptions of behavioral control were low. Participants with neutral attitudes and …

Production And Marketing Of Indigenous Cash Crops: The Experience Of Women Farmer-Entrepreneurs In Mountain Province, Philippines, Joyce D. Cuyangoan

Journal of Public Affairs and Development

This study focused on the production factors and marketing mix of five indigenous cash crops cultivated by 67 women farmer- entrepreneurs in the municipalities of Tadian and Lower Bauko in Mountain Province, Philippines. The study used descriptive statistics and applied profit analysis in the analysis of its findings. Results of this study show that the factors that limit the respondents’ production are limited access to transportation, rainfed irrigation, and limited access to agricultural inputs and loans. In marketing their produce, it was found that the respondents have limited knowledge on processing, packaging, labeling, promoting and financial record keeping. They can …

Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri

Professional Agricultural Workers Journal

Abstract

Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate …

Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble

Journal of Applied Communications

The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …

Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck

Journal of Applied Communications

Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. …

Effects Of Increasing Space Allowance By Removing A Pig Or Gate Adjustment On Finishing Pig Growth Performance, C. Holder, C. Carpenter, M. D. Tokach, J. M. Derouchey, J. C. Woodworth, R. D. Goodband, S. S. Dritz

Kansas Agricultural Experiment Station Research Reports

A total of 256 pigs (PIC 327 × 1050; initially 123.1 lb) were used in a 71 d growth study to compare the effects of increasing space allowance by removing a pig or gate adjustment, on finishing pig growth performance. At the initiation of the trial, pens of pigs were blocked by BW and allotted to 1 of 4 space allowance treatments. The 4 treatments included: 1) 9.8 ft²/pig or 2) 6.8 ft²/pig for the entire study with treatments 3 and 4 initially providing 6.8 ft², but either a gate was adjusted or the …

By Any Other Name: Image Advertising And The Commercial Speech Doctrine In Jordan V. Jewel, Kelly Miller

Loyola of Los Angeles Entertainment Law Review

This Comment focuses on the commercial speech doctrine as applied to modern advertising strategies, specifically, corporate image advertising. It centers on the recent litigation between basketball superstar Michael Jordan and a Chicago-area grocery chain, Jewel-Osco. When Michael Jordan was inducted into the Basketball Hall of Fame, Jewel-Osco was invited to submit a congratulatory ad for a commemorative issue of Sports Illustrated devoted exclusively to Jordan’s career and accomplishments. Because Jordan had spent the bulk of his storied professional basketball career with the Chicago Bulls, the ad seemed a natural fit. Jordan, who did not give permission for his name to …

Analysis Of The Marketing Structure Of The Dairy Industry In The Trakya Region And The Determination Of Emerging Issues With Multidimensional Scaling, M. Ömer Azabağaoğlu, Okan Gaytanci̇oğlu, Ahmet Kubaş, Recep Erbay

Turkish Journal of Agriculture and Forestry

The purpose of this paper is to examine the marketing structure of milk processors, factors influencing production and problems faced by firms following recent economic conditions in the Trakya region. Dairy cattle production is more developed in the research area than in other regions. In addition, the region has played an important role with its high milk processing capacity. The research results indicate that the dairy industry has important problems, such as an insufficient and low quality milk supply, and poor hygiene and marketing. In particular, a large number of small-and medium-sized milk processors face extensive hygiene and marketing problems. …

The Production Of Table Grapes In Western Australia, Jim Campbell-Clause

Journal of the Department of Agriculture, Western Australia, Series 4

The table grape industry in Western Australia is expanding to fill increasing export and domestic demand. Expansion of the industry has been based on Redglobe production in new areas ranging from Camarvon in the north to Margaret River in the South. Expansion has been rapid with success due in part to adoption of research findings. Jim Campbell-Clause reviews the direction the industry must follow to continue to expand. It will need to adopt new varieties to fill market niches, use production methods that minimise inputs and off site effects and maximise yield and quality.

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick

Journal of the Department of Agriculture, Western Australia, Series 4

In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.

New Lamb Marketing Opportunities, Tim Marshall

Journal of the Department of Agriculture, Western Australia, Series 4

The changes to the future operations of the Western Australian Meat Marketing Corporation will provide increased opportunities for prime lamb producers.

In summary, these changes are the removal of acquisition from the domestic market while retaining it for lambs destined for export, and the establishment of the Corporation as a single desk seller on the export market.

This should result in increased domestic consumption of lamb, less reliance on lower priced export markets, a change in the type of lamb produced, and a reduction of imports of lamb from the Eastern States.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Sheep And Wool Industries Need To Improve Their Performance, Rob Kelly, Tim Marshall

Journal of the Department of Agriculture, Western Australia, Series 4

Today in Western Australia, sheep are run at slightly higher stocking rates, are achieving greater lambing percentages (up JO per cent) and higher wool cuts per animal ( up 0. 6 kg greasy) than in the 1960s. When all components of production are considered, the productivity of sheep fanns has increased by 2. 7 per cent per year over the past 35 years.

The challenge of the next decade is to achieve substantially greater rates of improvement than for past years if the sheep and wool industries are to maintain their significant place in Western Australian agriculture.

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.

Development Of The Export Wine Industry, Tony Devitt

Journal of the Department of Agriculture, Western Australia, Series 4

In 1936-37, Australia exported 18.6 million litres of wine, a level not achieved again for 50 years. World War II, the price, quality and style of Australian wine all contribuited to the demise of our wine export markets.

Australia's 'new' wine industry, which surfaced in the 1960s, has re-established our position as a significant exporter of high quality wines that are competitvely priced and percieved tobe 'pure and of integrity.

Western Australia is well placced to have a significant role in the expansion of Australia's wine exports.

Export Of Rockmelons From The Ord River, John Bonnardeaux

Journal of the Department of Agriculture, Western Australia, Series 4

The Ord River Irrigation Area and Carnarvon are the main production areas for cucurbits in northern Western Australia. Cucurbits are also grown in Derby, Broome and around Lagrange, south of Broome.

The area planted to rockmelons in the Ord River Irrigation Area has increased from 20 ha in 1980 to 425 ha in 1992.

Rockmelon production, the most important horticultural industry in the Ord River Irrigation Area, is worth about $9 million. It accounts for about 25 per cent of the Ord's dry season value of production

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Taking The Emu To Market, Paul Frapple, Ruth Hagan

Journal of the Department of Agriculture, Western Australia, Series 4

Licensed, commercial emu farming in Western Australia is now five years old.

This year, 13,500 birds will be processed for their meat, skin and oil. Production has exceeded demand at prices which the industry considers fair because the industry is still developing marketd for these producys.

Without secure, long term markets, over-production will worsen as the turn-off in this State increases and emus become available from other Australian states and overseas.

The Department of Agriculture is assisting the industry to develop a viable industry.