Life Sciences Commons^™

Two Essays On Large Agricultural Producer Buying Behaviors, Jacqueline K. Holland

Open Access Theses

The trend of consolidation of large farms into high volume operations has continued over the past 30 years. Large farm management is a juggling act of a variety of biological processes, financial management, technology adaptation, and human resource development activities. This research looks to provide insights into the underlying management psychology of those large farmers to serve not only as a benchmark for other producers, but to provide customer information to agribusinesses so these firms can strengthen their relationships with their large farmer customers. The first part of this analysis will use Best-Worst modeling to examine five predetermined success factors …