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University of Wollongong

Faculty of Health and Behavioural Sciences - Papers (Archive)

Marketing

2012

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Full-Text Articles in Life Sciences

Association Between Food Marketing Exposure And Adolescents' Food Choices And Eating Behaviors, Maree Scully, Melanie Wakefield, Philippa Niven, Kathy Chapman, David Crawford, Iain S. Pratt, Louise A. Baur, Victoria Flood, Belinda Morley Jan 2012

Association Between Food Marketing Exposure And Adolescents' Food Choices And Eating Behaviors, Maree Scully, Melanie Wakefield, Philippa Niven, Kathy Chapman, David Crawford, Iain S. Pratt, Louise A. Baur, Victoria Flood, Belinda Morley

Faculty of Health and Behavioural Sciences - Papers (Archive)

The present study examined associations between food marketing exposure and adolescents’ food choices and reported consumption of energy-dense and nutrient-poor (EDNP) foods. A cross-sectional survey of 12,188 Australian secondary students aged 12–17 years was conducted, using a web-based self-report questionnaire. Measures included students’ level of exposure to commercial television and non-broadcast types of food marketing, whether they had tried a new product or requested a product they had seen advertised, and their reported consumption of fast food, sugary drinks and sweet and salty snacks. Results indicated greater exposure to commercial television, print/transport/school food marketing and digital food marketing were all …