Life Sciences Commons^™

Factors Affecting Repeat Visitation And Flow-On Tourism As Sources Of Event Strategy Sustainability, Marijke Taks, Laurence Chalip, B. Christine Green, Stefan Kesenne

Human Kinetics Publications

The sustainability of including medium sized one-time sport events in an event portfolio is examined with reference to the capacity of one such event to stimulate flow-on tourism (i.e. tourism activities beyond the event but around the time of the event), a desire to return to the destination, and positive word-of-mouth. Relationships among four motives (socialising, escape, learning about the destination, and learning about athletics), identification with the event (self and social identity), previous visitation to the host destination, information search, tourism activities, and likelihood of recommending and/or returning to the host destination were examined for four categories of attendees …