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University of Arkansas, Fayetteville
Human Nutrition and Hospitality Management Undergraduate Honors Theses
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Student Preferences On The Development Of A Non-Alcoholic Beverage Product To Alleviate The Negative Impact Of Alcohol On College Campuses, Cecilia Azar
Human Nutrition and Hospitality Management Undergraduate Honors Theses
Alcohol abuse and peer pressure to drink are prominent issues on college campuses across the nation. More than 50 percent of college students aged 18 to 22 consume alcohol monthly and 33 percent consistently engage in binge drinking (National Institute on Alcohol Abuse and Alcoholism, 2021a). A non-alcoholic beverage product marketed to students as an alternative to alcohol in social settings could alleviate some of the negative impacts, such as peer pressure and the dangers caused by overconsumption.
Through two phases, this study implements University of Arkansas student preferences and recipe modification in the development of a non-alcoholic beverage product …