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Life Sciences Commons

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Selected Works

2010

Social and Behavioral Sciences

Reactions

Articles 1 - 3 of 3

Full-Text Articles in Life Sciences

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Dec 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Sandra Jones

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Ion-Molecule Reactions Of O,S-Dimethyl Methylphosphonothioate: Evidence For Intramolecular Sulfur Oxidation During Vx Perhydrolysis, Jilliarne Williams, Martin Paine, Stephen J. Blanksby, Michael L. Rogers, Andrew M. Mcanoy Oct 2010

Ion-Molecule Reactions Of O,S-Dimethyl Methylphosphonothioate: Evidence For Intramolecular Sulfur Oxidation During Vx Perhydrolysis, Jilliarne Williams, Martin Paine, Stephen J. Blanksby, Michael L. Rogers, Andrew M. Mcanoy

Stephen Blanksby

The alkaline perhydrolysis of the nerve agent O-ethyl S-[2-(diisopropylamino)ethyl] methylphosphonothioate (VX) was investigated by studying the ion-molecule reactions of HOO- with O,S-dimethyl methylphosphonothioate in a modified linear ion-trap mass spectrometer. In addition to simple proton transfer, two other abundant product ions are observed at m/z 125 and 109 corresponding to the S-methyl methylphosphonothioate and methyl methylphosphonate anions, respectively. The structure of these product ions is demonstrated by a combination of collision-induced dissociation and isotope-labeling experiments that also provide evidence for their formation by nucleophilic reaction pathways, namely, (i) S(N)2 at carbon to yield the S-methyl methylphosphonothioate anion and (ii) nucleophilic …


Ion-Molecule Reactions Reveal Facile Radical Migration In Peptides, Stephen J. Blanksby, Benjamin N. Moore, Ryan R. Julian Oct 2010

Ion-Molecule Reactions Reveal Facile Radical Migration In Peptides, Stephen J. Blanksby, Benjamin N. Moore, Ryan R. Julian

Stephen Blanksby

Ion-molecule reactions between molecular oxygen and peptide radicals in the gas phase demonstrate that radical migration occurs easily within large biomolecules without addition of collisional activation energy.