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Kansas State University Libraries

Journal of Applied Communications

Extension

2018

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Full-Text Articles in Life Sciences

A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers Mar 2018

A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers

Journal of Applied Communications

The 1890s land-grant university was established to provide the tripartite mission of education, outreach, and research to rural and urban audiences. However, it is challenging to complete this mission if the Extension aspect of an 1890 university is not easily found through online media. The purpose of this study was to evaluate the online presence and technology presence of 1890 land-grant Extension programs on their respective university and college (or equivalent) websites. This content analysis of 18 land-grant universities found only one university had a direct click from the university homepage to the Extension homepage while 10 of the 19 …