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Articles 1 - 7 of 7
Full-Text Articles in Life Sciences
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Journal of Applied Communications
Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Journal of Applied Communications
Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Journal of Applied Communications
Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related …
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials’ perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. …
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Journal of Applied Communications
Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related …
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Journal of Applied Communications
Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …