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- Science communication (3)
- 5.01 News media coverage (2)
- 1.04 Nonformal/extension education and outreach (1)
- 3.08 Multimedia (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
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- 4.02 Communications in industry (1)
- 4.06 Communication campaigns (1)
- 4.07 Marketing, advertising (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 4.11 Issues management (1)
- 4.12 Risk and crisis communication (1)
- 4.13 Public opinion (1)
- 5.00 NEWS AND MASS MEDIA (1)
- 6.01 Communication to diverse audiences (1)
- 7.00 RESEARCH/MANUSCRIPT TYPE (1)
- 7.02 Empirical-analytic methods (1)
- 7.04 Literature reviews (1)
- Agricultural Communication (1)
- Agricultural policy (1)
- Agriculture (1)
- Consumer buy-in (1)
- Content Analysis (1)
- Continuous response measurement (1)
- Crisis communication (1)
- Cultural identity (1)
- Dial testing (1)
- Extension (1)
- Hemp (1)
- Industrial hemp production (1)
- Information-seeking (1)
Articles 1 - 6 of 6
Full-Text Articles in Life Sciences
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
Journal of Applied Communications
United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern …
Hemp There It Is: Examining Consumers’ Attitudes Toward The Revitalization Of Hemp As An Agricultural Commodity, Shelli Rampold, Zachary Brym, Michaela S. Kandzer, Lauri M. Baker
Hemp There It Is: Examining Consumers’ Attitudes Toward The Revitalization Of Hemp As An Agricultural Commodity, Shelli Rampold, Zachary Brym, Michaela S. Kandzer, Lauri M. Baker
Journal of Applied Communications
This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived …
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
Journal of Applied Communications
Social media has radically changed human communication patterns, impacting how people perceive scientific information. This study sought to explore how cultural identity impacts the use of, and engagement with, social media content related to agriculture and the environment. Informed by Social Representation Theory, a systematic qualitative literature review was conducted to investigate how cultural identity impacted engagement with social media sources of agricultural and environmental information. Several studies indicated differences in social media engagement between people from different cultures. However, different definitions and perspectives on cultural identity emerged with some researchers describing culture in relation to nationality and others in …
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
Journal of Applied Communications
Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed …
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Journal of Applied Communications
Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows …
No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy
No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy
Journal of Applied Communications
This study examined how Florida newspapers framed the topic of industrial hemp production before and after the 2019 state legislative session. A total of 34 articles from the state’s largest newspapers were reviewed using qualitative content analysis to discover what frames were used, what scientific sources were cited, and what opinion leaders were quoted in the discussion of industrial hemp production. The analysis revealed the most frequently used frames within the study’s timeframe focused on politics or economic potential. Only one article cited science-based information. A majority of quotes were from political leaders and policy makers. Future research should be …