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Full-Text Articles in Life Sciences
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Journal of Applied Communications
Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and …
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Journal of Applied Communications
Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related …