Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- 4.13 Public opinion (5)
- 4.07 Marketing, advertising (3)
- 7.07 Consumer/audience response and analysis (3)
- 4.02 Communications in industry (2)
- 4.10 Message development/testing (2)
-
- 4.11 Issues management (2)
- 7.02 Empirical-analytic methods (2)
- Marketing (2)
- 1.04 Nonformal/extension education and outreach (1)
- 3.03 Video (1)
- 4.05 Public relations (1)
- 4.06 Communication campaigns (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 5.07 News media visuals (graphics, photos, charts, video, etc.) (1)
- Attributes (1)
- Audience segmentation (1)
- Blueberry (1)
- Citrus greening (1)
- Climate change (1)
- Cognitive dissonance (1)
- Communication campaign (1)
- Consumer attitudes (1)
- Consumer perceptions (1)
- Consumers (1)
- Dairy (1)
- Environmental communication (1)
- Framing (1)
- Gender (1)
- Genetic modification technology (1)
- Genetically modified foods (1)
Articles 1 - 6 of 6
Full-Text Articles in Life Sciences
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Journal of Applied Communications
Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Journal of Applied Communications
The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between citizens’ beliefs, attitudes and behaviors regarding water conservation and their knowledge and beliefs regarding climate change to guide the development of effective communication campaigns focused on water conservation. Using cognitive dissonance theory and an adapted environmental attitudes and behavior quartet, this research focused on individuals who demonstrated high levels of climate change knowledge but did not engage in positive …
Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck
Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck
Journal of Applied Communications
Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. …
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Journal of Applied Communications
Citrus greening is a critical issue facing the agricultural industry in the United States. The disease has been identified in residential and commercial areas, and there is a need to identify best practices in communicating with the public about the disease. The Situational Theory of Publics (STOPs) uses audience segmentation to determine how to best communicate with target consumers and was used to guide this study. The purpose of the study was to determine the types of publics present in the citrus producing states of Florida, California, and Texas as they relate to citrus greening. An online survey was completed …
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Journal of Applied Communications
The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …