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- Keyword
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- Social media (5)
- 4.07 Marketing, advertising (3)
- 4.13 Public opinion (3)
- 7.02 Empirical-analytic methods (3)
- 7.07 Consumer/audience response and analysis (3)
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- 4.05 Public relations (2)
- 4.11 Issues management (2)
- 4.12 Risk and crisis communication (2)
- Agritourism (2)
- Content analysis (2)
- Facebook (2)
- Marketing (2)
- 1.04 Nonformal/extension education and outreach (1)
- 2.04 Nonformal/extension education and outreach (using technology) (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 3.03 Video (1)
- 4.02 Communications in industry (1)
- 4.03 Communications management (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 4.10 Message development/testing (1)
- 5.07 News media visuals (graphics, photos, charts, video, etc.) (1)
- 6.01 Communication to diverse audiences (1)
- 7.03 Communication theory, models (1)
- 7.04 Literature reviews (1)
- Activism (1)
- Crowdsourcing (1)
- Cultural identity (1)
- Cultured meat (1)
- Customer response (1)
- Disaster Communication (1)
Articles 1 - 8 of 8
Full-Text Articles in Life Sciences
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
Journal of Applied Communications
Social media has radically changed human communication patterns, impacting how people perceive scientific information. This study sought to explore how cultural identity impacts the use of, and engagement with, social media content related to agriculture and the environment. Informed by Social Representation Theory, a systematic qualitative literature review was conducted to investigate how cultural identity impacted engagement with social media sources of agricultural and environmental information. Several studies indicated differences in social media engagement between people from different cultures. However, different definitions and perspectives on cultural identity emerged with some researchers describing culture in relation to nationality and others in …
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck
Journal of Applied Communications
Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing …
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck
Journal of Applied Communications
Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and …
Blue Bell's Facebook Posts And Responses During The 2015 Listeria Crisis: A Case Study, Kelsi Opat, Haley Magness, Erica Irlbeck
Blue Bell's Facebook Posts And Responses During The 2015 Listeria Crisis: A Case Study, Kelsi Opat, Haley Magness, Erica Irlbeck
Journal of Applied Communications
Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the …
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable …