Life Sciences Commons^™

Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson

Journal of Applied Communications

This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.

Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Jefferson D. Miller, Abby Davis, Kobina D. Fanyinkah, Alex Mcleod, Casandra Cox, K. Jill Rucker

Journal of International Agricultural and Extension Education

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom (U.K). It aimed to gather detailed opinions to aid in the planning of future agricultural communications curricula in the U.K., where no formal academic programs in this discipline exist in higher education. This study used a qualitative approach in the form of interviews to gain in-depth opinions on four different research objectives. Participants were pooled from three different demographic groups in the U.K: industry professionals, faculty, and students. These stakeholder expressed that …

What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta

Journal of Applied Communications

Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …

Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn

Journal of Applied Communications

This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …

Drivers Of Farmers’ Adoption Of Hermetic Storage Bags In Ghana, Namah Taku-Forchu, Misty D. Lambert, Michael S. Retallick, Jonathan D. Ulmer, George P. Opit

Journal of International Agricultural and Extension Education

Post-harvest loss is a global challenge due to its serious threat to food security. Hermetic storage bags offer one way to combat the loss of food after harvest. The rate at which farmers adopt hermetic bags largely depends upon their access to information and training about the technology. The adoption of hermetic storage bags in Dormaa, Ghana, was the focus of this quantitative cross-sectional research study. This study sought to describe maize farmers’ perceptions of the hermetic storage bags in Dormaa, Ghana, based on the perceived innovation attributes and to ascertain farmers’ stages of adoption of the hermetic storage bags …

Great Yorkshire Livestock Show Attendees’ Attitudes About Agriculture, Brytann Busick, Holli Leggette, Gary E. Briers, Holly Whitaker, Jean A. Parrella

Journal of Applied Communications

The purpose of our research was to determine if attending a U.K. livestock show changed attendees’ attitudes about agriculture and to compare those changes in attitudes to attendees of a U.S. state fair similar in size and dynamic. The sample was livestock show attendees at the Great Yorkshire Show (GYS). The mixed-method design included a then and now semantic differential scale with bipolar adjective pairs to measure attendees’ attitudes about agriculture before and after the experience and qualitative interviews with photo elicitation to learn about how attendees developed attitudes about agriculture. Participants had positive attitudes about agriculture before they attended …

Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush

Journal of Applied Communications

Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with …

Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu

Journal of Applied Communications

While there is mounting consensus writing is an essential skill required of agricultural communications graduates, there are opposing views as to what educators can do to improve students’ writing education and performance. Self-efficacy research provides one perspective for exploring the relationship between students’ performance and their beliefs in their writing abilities. The purpose of this study was to qualitatively explore how agricultural communications students perceive their writing self-efficacy and what underlying sources shape their self-efficacy beliefs. The findings confirmed agricultural communications students use a variety of sources to inform their self-efficacy beliefs including their interpretations of their writing performance and …

Farmer-Centered Pesticide Risk Reduction Education In Senegal: A Novel, Participatory Approach, Mary L. Halbleib, Berit Dinsdale

Journal of International Agricultural and Extension Education

As pest pressures continue to intensify across Sub-Saharan Africa, many smallholder farmers are increasing their use of pesticides, including highly hazardous options, to meet the market demands for high-quality fresh produce. Many of these farmers, however, have not had access to pesticide risk reduction training or have participated in programs that have not enabled them to protect themselves and their families. Given the risks posed by dried and invisible though still toxic pesticide residues, new forms of information and realistic learning strategies are required. This study combined the innovative Adaptive Learner-Centered Education (ALCE) approach with the Farmer Field School (FFS) …

Going The Distance: Examining The Impact Of A Long-Term International Fellowship, Meikah Dado, Jessica R. Spence, Jack Elliot

Journal of International Agricultural and Extension Education

AgriCorps, an American organization, created a fellowship program to connect agricultural professionals to school-based agricultural education in developing countries. Previous scholars researched the impacts of international experiences on learners, usually through the lens of short-term study abroad. This study seeks to examine the impact of long-term international fellowship experiences in education and provide recommendations for future like-programs by analyzing the experiences of previous AgriCorps fellows. Fellows lived and taught school-based agricultural education in a community in Ghana or Liberia. Eighteen previous AgriCorps fellows participated in a semi-structured interview through a virtual meeting platform. The interviews were used to collect data …

The Intersection Of Gender, Media, And Policy: A Qualitative Analysis On Thai Newspaper Coverage Of Women In Agriculture, Morgan A. Richardson Gilley, Richie Roberts, J. Joey Blackburn, Kristin Stair

Journal of International Agricultural and Extension Education

Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture …

Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta

Journal of Applied Communications

Little research has been done on the production and use of podcasts in the fields of food, agriculture, natural resource, or human sciences (FANRHS). Currently, there is limited information for best practices on creating an effective FANRHS podcast to reach a target public audience. The purpose of this study was to examine existing practices and experiences of FANRHS podcast producers. The findings of this study will be of interest to organizations, institutions, and individuals who currently produce or are interested in producing an educational or science-based podcast. This study provided foundational information on podcast creation and maintenance. Future research should …

Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg

Journal of Applied Communications

The purpose of this study was to identify current competencies needed for high school students to succeed in their agricultural communication courses. This study also identified an ideal introduction level for each competency and provides up-to-date consensus on the most important agricultural communication competencies for high school students as determined by university faculty. Twenty years have passed since secondary agricultural communication competencies have been evaluated at a national level (Akers, 2000). Since then, industry standards have changed, including the emergence of social media, which is reflected in the results of this study. This study was conducted through a two-round Delphi …

Exploring The Impacts Of Lead Farmer Selection On Community Social Learning: The Case Of Farmer-To-Farmer Model: A Review Of Literature, Willis Ochieng, Colby J. Silvert, John Diaz

Journal of International Agricultural and Extension Education

Agricultural extension has shifted towards community-centric, farmer-centered, and participatory approaches that enhance rural change through a social learning lens, resulting in the emergence of the farmer-to-farmer extension model. The purpose of the study was to understand lead farmer selection criteria within the farmer-to-farmer model and their impacts on community social learning. We applied Torraco’s (2005) integrative literature review method to guide our discussion around lead farmer selection processes, types of lead farmers selected and their impacts on social learning. The study indicated farmer-to-farmer extension model has the potential of re-invigorating the provision of agriculture extension services owing to its low …

Building Global Leaders Through Field Research And Extension Experiences In Belize, Tom Gill, Adam S. Willcox

Journal of International Agricultural and Extension Education

One of the most complex agricultural and natural resources challenges of our time is reconciling sustainable global food security and biodiversity conservation. Providing undergraduate students effective, learning experiences to develop technical and cultural competency prepares them to address this challenge and become global leaders in their disciplines. A three-year experiential research and extension project brought together 14 students and 10 faculty mentors to investigate smallholder farmers practicing conservation-compatible adjacent to the Vaca Forest Reserve in Belize. We used an agroecological approach to foster systems-level thinking and develop transdisciplinary skills of undergraduate students. Students completed applied individual research projects that explored …

Training, Trust, And Technology: A Mixed-Methods Study Of Latin American Extension Workers’ Experiences During Covid-19, Pablo Lamiño Jaramillo, Amy Boren-Alpizar, Sarahi Morales Vanegas, Carla Millares-Forno

Journal of International Agricultural and Extension Education

The COVID-19 pandemic has drastically affected people's lives around the world, including agricultural extension workers. To date, few studies have been conducted to understand the adaptation of extension services in Latin American countries during the pandemic. This mixed-methods study explored Latin-American extension professionals’ preparation to implement knowledge-sharing activities and sought to understand extension professionals' responsiveness to COVID-19. The results revealed significant differences in extension responsiveness, between field extension workers and in-office extension workers. Delving into this difference revealed that field extension professionals perceived lower responsiveness because they were not able to continue their pre-pandemic, face-to-face activities in the field with …

The Biggest Grower - A Youth Gardening Competition For Growing Specialty Crops And Urban Farmers, Stacy A. Adams, Terri James

Urban Food Systems Symposium

Youth today have tendencies for unhealthy lifestyles, being sedentary, consuming high fat diets low in fruits and vegetables, all contributing to child obesity, type 2 diabetes, hypertension, and precedence for life-long health concerns. School lunch programs provide opportunity for youth to consume balanced diets but does not make a significant change in lifestyle. Research has identified that youth participating in gardening at home were positively impacted with making lasting healthy choices by improved knowledge and garden connection. For rural and economically disadvantaged urban households, poor diet is directly attributed to the inaccessibility of fresh produce, affordability and understanding of preparation …

Soils Laboratory Manual: K-State Edition, Version 2.0, Colby J. Moorberg, David A. Crouse

NPP eBooks

The Soils Laboratory Manual, K-State Edition is designed for students in undergraduate, introductory soil science courses. The manual highlights the multidisciplinary aspects of soil science with laboratories focused on soil formation, classification, and mapping; soil physics, soil biology; soil chemistry; and soil fertility and management. The lab manual includes 16 different laboratories, each one starting with an introduction and pre-lab assignment, followed by in-lab activities, and complimented by a post-lab assignment. In-lab activities involve field trips, experiments, observation stations, or problem sets. Post-lab assignments include online quizzes, problem sets, or laboratory summary reports.

Version 2 of the lab manual exhibits …

Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch

Journal of Applied Communications

A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …

Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison

Journal of Applied Communications

Communication and emotion are closely linked. Emotions experienced while communicating with others can affect one’s message both verbally and nonverbally. This study asked participants to identify the emotions they experienced when communicating with groups of different sizes. These emotions were drawn from, and displayed upon, the Circumplex Model of Affect, a figure developed by Posner, Russell, and Peterson (2005). This model divides 16 emotions into quadrants that lie along two axes: pleasantness and emotional arousal. Results show that as audience size increases, speakers’ emotions become more unpleasant, more highly aroused, and more variable overall. Prior research indicates that these negative …

Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …

Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …

The Urban Edge: The Role Of Urban Student Organic Farms In Raising Awareness Of Food System Inequities, Peyton Ginakes, Julie Grossman, Kristin Mercer, Meredith Krueger, Hannah Wittman

Urban Food Systems Symposium

A small handful of agricultural universities are located in large urban centers (populations greater than 500,000) in North America. Urban, university-affiliated teaching farms provide unique opportunities to educate students as well as the broader community about agroecosystems, food production, urban/local/global food systems, and diverse and healthy diets. In particular, such venues provide valuable opportunities for collaboration with urban communities, including low-income, immigrants and refugees, and at-risk youth. This case study will discuss the innovative programming at three urban, university-affiliated farms: the University of Minnesota (UMN), the University of British Columbia (UBC), and the Ohio State University (OSU). We will provide …

Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford

Journal of Applied Communications

Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. …

Frindle: A Review For Agricultural Communications Courses, Quisto Settle, Alyssa Rockers

Journal of Applied Communications

Review of Frindle.

Soil And Water Conservation: An Annotated Bibliography, Colby J. Moorberg

NPP eBooks

Soil and Water Conservation: An Annotated Bibliography highlights freely-available online resources covering various aspects of soil and water conservation, and is designed to be a resource for conservation students and practitioners. The thirteen chapters in the annotated bibliography are grouped into four sections, including History and Fundamentals, Conservation Practices, Conservation Implementation, and Careers. Types of cited resources include extension bulletins, USDA NRCS conservation practice standards, and other government reports and resources. Cited resources are generally concise, easily read, and meant for general audiences. Annotations and images are used to provide context for each resource. Many contributors made Soil and Water …

The Economics Of Food And Agricultural Markets, Andrew Barkley

NPP eBooks

The Second Edition of Economics of Food and Agricultural Markets is written for applied intermediate microeconomics courses. The book showcases the power of economic principles to explain and predict issues and current events in the food, agricultural, agribusiness, international trade, labor markets, and natural resource sectors. The field of agricultural economics is relevant, important and interesting. The study of market structures, also called industrial organization, provides powerful, timely, and useful tools for any individual or group making personal choices, business decisions, or public policies in food and agricultural industries.

Readers will benefit from a large number of real-world examples and …

Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo

Journal of Applied Communications

Agriculture continues to rank as one of the most dangerous industries in the nation. Media coverage is an important tool for sharing farm safety information, improving knowledge and changing behaviors. Despite this importance, surprisingly little research has focused on agricultural media coverage and the forces that influence journalists’ decisions about when and how to cover safety stories. This study uses content analysis methods to examine the nature of farm safety issues, accidents, and topics that appear in mainstream news, agricultural media, and blogs. Researchers also interviewed journalists and bloggers to better understand their motivations, barriers, and information needs when covering …

Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm

Journal of Applied Communications

Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related …