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Full-Text Articles in Life Sciences
Citrus Notes-Orange Marketing Troubles, Charles C. Chapman
Citrus Notes-Orange Marketing Troubles, Charles C. Chapman
Charles C. Chapman Citrus Speeches
These are notes for a presentation made by Mr. Chapman to the San Fernando Chamber of Commerce. It mentions some of the challenges faced by the citrus industry, such as shipping difficulties, tariffs, production issues, and advertising. He implies that these issues are damaging the reputation of the orange.
Citrus Talks-The Value Of An Orange Brand, Charles C. Chapman
Citrus Talks-The Value Of An Orange Brand, Charles C. Chapman
Charles C. Chapman Citrus Speeches
Mr. Chapman presented this speech at the State Fruit Growers' Convention in San Bernardino. In it he talks about the importance of branding in the citrus fruit industry to develop the reputation of a growers' oranges and a customer base for their consumption. He claims that brand supersedes the variety and grade of the orange in importance for marketing purposes.