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Participatory Strategic Plan For The Marketing Of Chicken Broilers Produced By Beneficiary Families In The Area Of Influence Of The Benson Institute, In The City Otavalo, A. Lourdes Paola García Jan 2008

Participatory Strategic Plan For The Marketing Of Chicken Broilers Produced By Beneficiary Families In The Area Of Influence Of The Benson Institute, In The City Otavalo, A. Lourdes Paola García

Theses and Dissertations

This study was done with the objective of helping families that produce poultry to market their product. Therefore, we determined that it is important to develop a strategic marketing plan to help producers reach their sales targets.
As such, this research is focused on the development of chapters that sustain and support the importance and benefits that will be achieved through the development and execution of the plan. This will help with the satisfaction of demand expectations.
The first chapter shows the theoretical framework, which explains basic concepts about diagnosis, marketing plan, marketing, projects, chicken broilers, and other related topics. …


Evaluation Of Five Lines Of Amaranth (Amaranthus Caudatus) In Three Locations Within The Imbabura Province, Lorena Marivel Dávila Pullas Jan 2008

Evaluation Of Five Lines Of Amaranth (Amaranthus Caudatus) In Three Locations Within The Imbabura Province, Lorena Marivel Dávila Pullas

Theses and Dissertations

The following lines of white-seeded amaranth were tested in three locations within the Imbabura province of Ecuador: Ecu-0113, Ecu-0014, Ecu-2210, Ecu-4737, and Ecu-4744. The three locations used were Caranqui, Urcuquí, and Pucará which are 2228, 2423, and 2513 meters above sea level respectively. The objectives of this study were: 1) to identify which of the five experimental amaranth lines respond best at each altitude, 2) to establish which of the three locations is most appropriate for cultivation, 3) to understand the vegetative period of the five lines in each location, 4) to analyze which of the five experimental lines possesses …