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A Market Analysis For Adult Outdoor Education In Five Western States, Karla Joy Vanderzanden
A Market Analysis For Adult Outdoor Education In Five Western States, Karla Joy Vanderzanden
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
Organizations that offer Outdoor Education programs for adults are concerned with how to best attract people to their programs. Effective program design begins with a clear understanding of the people to be served. A marketing orientation--meeting the needs of participants--has begun to pervade non-profit management; specific information on the adult market for Outdoor Education remains limited. The purpose of this study was to identify and characterize segments based upon the benefits people seek from such an experience. Secondly, this analysis describes current programs 1n a five state region and identifies discrepancies between available and needed services.
A mail survey of …