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‘Properly, With Love, From Scratch’: Jamie Oliver’S Food Revolution, K. Valentine Cadieux
‘Properly, With Love, From Scratch’: Jamie Oliver’S Food Revolution, K. Valentine Cadieux
K. Valentine Cadieux
What to eat is of great concern to the U.S. public; it is the subject of social organizing at many scales and the focus of significant academic discussion. This article analyzesJamie Oliver's Food Revolution (JOFR), a much-discussed reality show that aired in 2010 in the United States, in which English celebrity chef Jamie Oliver, well known in the United Kingdom for directing government and public attention to school lunch, brought his campaign to promote fresh-cooked food to Huntington, West Virginia. We recognize the capacity of JOFR to encourage people to act on behalf of their and their …