Life Sciences Commons^™

When Fish Speak English, Heidi Siegelbaum

Salish Sea Ecosystem Conference

“What did you just say?” This is the world where cognitive psychology, neural linguistics, risk communication and prose meet the hard sciences. In the Salish Sea, people are aching for meaning, narratives, tools and pathways to help protect what they love or what lines their wallets... but only if they understand the value of Puget Sound as a biological place, a community, an economy and a braided culture. The pathway from data to knowledge to understanding to action is a circuitous and long path which starts with clear communication and first and foremost, understanding our target audiences. These are the …