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Full-Text Articles in Life Sciences

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Jan 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Copper-Mediated Cyclization-Halogenation And Cyclization-Cyanation Reactions Of Β-Hydroxyalkynes And O-Alkynylphenols And Anilines, Nalivela K. Swamy, Arife Yazici, Stephen G. Pyne Jan 2010

Copper-Mediated Cyclization-Halogenation And Cyclization-Cyanation Reactions Of Β-Hydroxyalkynes And O-Alkynylphenols And Anilines, Nalivela K. Swamy, Arife Yazici, Stephen G. Pyne

Faculty of Science - Papers (Archive)

The CuX (X = I, Br, Cl, CN)-mediated cyclization-halogenation and cyclization-cyanation reactions of β-hydroxyalkynes and o-alkynylphenol and -aniline derivatives give rise to 3-halo- and 3-cyanofuro[3,2-b]pyrroles, 3-iodo-, 3-bromo-, and 3-cyanobenzofurans, and 3-cyanoindoles, respectively. © 2010 American Chemical Society.


Reactions Of The Cn Radical With Benzene And Toluene: Product Detection And Low-Temperature Kinetics, Adam J. Trevitt, Fabien Goulay, Craig A. Taatjes, David L. Osborn, Stephen R. Leone Jan 2010

Reactions Of The Cn Radical With Benzene And Toluene: Product Detection And Low-Temperature Kinetics, Adam J. Trevitt, Fabien Goulay, Craig A. Taatjes, David L. Osborn, Stephen R. Leone

Faculty of Science - Papers (Archive)

Low-temperature rate coefficients are measured for the CN + benzene and CN + toluene reactions using the pulsed Laval nozzle expansion technique coupled with laser-induced fluorescence detection. The CN + benzene reaction rate coefficient at 105, 165, and 295 K is found to be relatively constant over this temperature range, (3.9−4.9) × 10−10 cm3 molecule−1 s−1. These rapid kinetics, along with the observed negligible temperature dependence, are consistent with a barrierless reaction entrance channel and reaction efficiencies approaching unity. The CN + toluene reaction is measured to have a rate coefficient of 1.3 × 10−10 cm3 molecule−1 s−1 at 105 …