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Full-Text Articles in Life Sciences
Jumpin’ Jacks: Social Marketing Campaign Aimed To Increase Awareness Of Healthful Behavior In South Dakota Fourth Grade Students, Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka
Jumpin’ Jacks: Social Marketing Campaign Aimed To Increase Awareness Of Healthful Behavior In South Dakota Fourth Grade Students, Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka
Health and Nutritional Sciences Faculty Publications
This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign comprised of nutrition education and brand marketing. A pre-test/post-test design was used to measure fruit and vegetable intake and physical activity in participants in intervention and control schools. Awareness and understanding of the campaign was assessed post-intervention. There were no changes in fruit and vegetable intake or physical activity. However, 91% of the intervention students …
Differences In Running Mechanics Between Overweight/Obese And Healthy Weight Children, Kristen Roles
Differences In Running Mechanics Between Overweight/Obese And Healthy Weight Children, Kristen Roles
Electronic Theses and Dissertations
Background/Purpose: Physical activity is commonly prescribed to reduce childhood obesity. However, due to differences in mechanics during low-impact activities, such as walking, obese children may be more prone to negative physical complications during high-impact activities, such as running. Therefore, this study analyzed the mechanical differences in running mechanics between healthy weight (HW) and overweight/obese (OV/OB) children. We hypothesized that when compared to HW children, OV/OB children would display higher vertical loading, greater joint moments and greater joint angular impulses during running. We also expect decreased sagittal plane range of motion and increased frontal plane range of motion of the hip, …