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Participatory Strategic Plan For The Marketing Of Chicken Broilers Produced By Beneficiary Families In The Area Of Influence Of The Benson Institute, In The City Otavalo, A. Lourdes Paola García
Participatory Strategic Plan For The Marketing Of Chicken Broilers Produced By Beneficiary Families In The Area Of Influence Of The Benson Institute, In The City Otavalo, A. Lourdes Paola García
Theses and Dissertations
This study was done with the objective of helping families that produce poultry to market their product. Therefore, we determined that it is important to develop a strategic marketing plan to help producers reach their sales targets.
As such, this research is focused on the development of chapters that sustain and support the importance and benefits that will be achieved through the development and execution of the plan. This will help with the satisfaction of demand expectations.
The first chapter shows the theoretical framework, which explains basic concepts about diagnosis, marketing plan, marketing, projects, chicken broilers, and other related topics. …