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Bulletin No. 356 - Consumer Demand For Fruit: Salt Lake City, Utah, 1948-1949, Ellis W. Lamborn, Roice H. Anderson

UAES Bulletins

In a free enterprise economy where production and consumption are adjusted through the medium of prices, consumers direct the kinds and amounts of production through their choices in the market. The problems of production and marketing of any product cannot be effectively solved without studying the wishes and actions of consumers.

To ignore the decisions of consumers is economic suicide. No one can long continue to produce who does not find buyers for his product. The producers who give the consumers what they want, in the form and at the time they want it, and at a price they are …